Our story so far
1891
An icon is born
Our very first biscuit, named after Hanover’s prominent polymath, Gottfried Wilhelm Leibniz, was created by Hermann Bahlsen. Its buttery taste and satisfying snap landed it a gold medal at the 1893 Chicago World’s Fair.
Quality, sustainability and innovation are at the heart of everything we do.
The Bahlsen Way
RESPECT FOR NATURE
We work closely with our trusted partners to ensure the sustainability and quality of our ingredients.
BAHLSEN MEANS FAMILY
We’ve always believed that if you’re part of Bahlsen, you’re part of our family. Four generations later, it’s something we still believe.
LIFE IS TO BE SAVOURED
We believe the same is true of our biscuits.
IT’S ALL IN THE DETAILS
For us, it’s not just a biscuit, it’s a passion. From the ingredients we use to the packaging our biscuits arrive in, we give every detail the time it deserves.
DESIGNED TO LAST
Our TET logo – a rising sun and snake – derives from an ancient Egyptian hieroglyphic meaning ‘everlasting’, much like our legacy.
IF WE CAN’T FIND IT, WE CREATE IT
And if something can be improved, we improve it – whether it’s our packaging or our products.
AN OBSESSION WITH PRECISION
We won’t stop until we get it just right. That’s why, when Klaus Bahlsen created our famous Waffeletten, he invented an entirely new machine to delicately roll and shape warm wafers, creating the perfect circle.
WE TAKE RESPONSIBILITY
The future is made by all of us. That’s why we're committed to working with trusted partners to protect the planet for future generations.
Art and innovation through the years
We believe packaging can be more than functional, it can be beautiful too. So over the years, we’ve worked closely with some of Germany’s finest artists, using our packaging as a canvas.
Limited Edition tin, 1914
No sooner did Emanuel Josef Margold design our colourfully printed Limited Edition tin, then it quickly became a collector’s item.
Limited Edition biscuit tin, 1920s
We’re not the only ones with an eye for a beautiful biscuit tin. Over the years, our Limited Edition designs have become highly-coveted collector’s items.
Angora tin, 1928
A lot changed in the 1920s, and Schwichtenberg’s angora tin introduced us to art-deco design.
The Express Tin, 1930
Our best-selling ‘Express Tin’ was given an art deco makeover by painter Martel Schwichtenberg.
Waffeltaschen packaging, 1930
Designed by Martel Schwichtenberg, our iconic Bahlsen lettering landed on packs in 1928.
Pop Art biscuit tin, 1950s
While Pop Art dominated the 1950s, designer Eva Grossberg dominated our tin designs.
Op Art biscuit tin, 1958
More than just a biscuit tin, Grossberg’s Op Art designs are functional works of art.
Leibniz-Cakes packaging, 1904
Our pioneering packaging deserved something a little special, so we worked with German graphic artist, Heinrich Mittag, to design it.
Baking with passion
Our family business has stood for enjoyment, quality and sustainability for over 130 years. Our passion for traditional craftsmanship and the best ingredients is reflected in our diverse range: from crispy cookies and delicate wafers to limited editions and seasonals. Discover the sweet variety and enjoy with a clear conscience.
