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Our story so far

Bahlsen Waffeletten in production

1891

An icon is born

Our very first biscuit, named after Hanover’s prominent polymath, Gottfried Wilhelm Leibniz, was created by Hermann Bahlsen. Its buttery taste and satisfying snap landed it a gold medal at the 1893 Chicago World’s Fair.

Quality, sustainability and innovation are at the heart of everything we do.

The Bahlsen Way

Weizen-Ähren und Weizenkörner

RESPECT FOR NATURE

We work closely with our trusted partners to ensure the sustainability and quality of our ingredients.

Hermann Bahlsen mit seinen Söhnen Hans, Werner und Klaus

BAHLSEN MEANS FAMILY

We’ve always believed that if you’re part of Bahlsen, you’re part of our family. Four generations later, it’s something we still believe.

Frisch gebackene Bahlsen Waffeletten auf der Produktionsanlage

LIFE IS TO BE SAVOURED

We believe the same is true of our biscuits.

Kakaofrucht mit Kakaobohnen

IT’S ALL IN THE DETAILS

For us, it’s not just a biscuit, it’s a passion. From the ingredients we use to the packaging our biscuits arrive in, we give every detail the time it deserves.

Staub- und feuchtigkeitsfeste Verpackung mit dem TET-Zeichen

DESIGNED TO LAST

Our TET logo – a rising sun and snake – derives from an ancient Egyptian hieroglyphic meaning ‘everlasting’, much like our legacy.

Historisches schwarz-weiß-Bild einer Frau, die an Skizzen für Produkte arbeitet

IF WE CAN’T FIND IT, WE CREATE IT

And if something can be improved, we improve it – whether it’s our packaging or our products.

Bahlsen Waffeletten in production

AN OBSESSION WITH PRECISION

We won’t stop until we get it just right. That’s why, when Klaus Bahlsen created our famous Waffeletten, he invented an entirely new machine to delicately roll and shape warm wafers, creating the perfect circle.

Close view on chocolate

WE TAKE RESPONSIBILITY

The future is made by all of us. That’s why we're committed to working with trusted partners to protect the planet for future generations.

Ohne Gleichen milk

Art and innovation through the years

We believe packaging can be more than functional, it can be beautiful too. So over the years, we’ve worked closely with some of Germany’s finest artists, using our packaging as a canvas.

Bahlsen biscuit tin designed by Emanuel Josef Margold in 1914

Limited Edition tin, 1914

No sooner did Emanuel Josef Margold design our colourfully printed Limited Edition tin, then it quickly became a collector’s item.

Bahlsen biscuit tin designed by Martel Schwichtenberg in 1920s

Limited Edition biscuit tin, 1920s

We’re not the only ones with an eye for a beautiful biscuit tin. Over the years, our Limited Edition designs have become highly-coveted collector’s items.

Bahlsen biscuit tin designed by Martel Schwichtenberg in 1928

Angora tin, 1928

A lot changed in the 1920s, and Schwichtenberg’s angora tin introduced us to art-deco design.

Bahlsen biscuit tin designed by Martel Schwichtenberg in 1930

The Express Tin, 1930

Our best-selling ‘Express Tin’ was given an art deco makeover by painter Martel Schwichtenberg.

Bahlsen biscuit tin designed by Martel Schwichtenberg in 1930

Waffeltaschen packaging, 1930

Designed by Martel Schwichtenberg, our iconic Bahlsen lettering landed on packs in 1928.

Bahlsen biscuit tin designed by Eva Grossberg in 1950s

Pop Art biscuit tin, 1950s

While Pop Art dominated the 1950s, designer Eva Grossberg dominated our tin designs.

Bahlsen biscuit tin designed by Eva Grossberg in 1958

Op Art biscuit tin, 1958

More than just a biscuit tin, Grossberg’s Op Art designs are functional works of art.

Bahlsen biscuit tin designed by Heinrich Mittag in 1904

Leibniz-Cakes packaging, 1904

Our pioneering packaging deserved something a little special, so we worked with German graphic artist, Heinrich Mittag, to design it.

Baking with passion

Our family business has stood for enjoyment, quality and sustainability for over 130 years. Our passion for traditional craftsmanship and the best ingredients is reflected in our diverse range: from crispy biscuits and delicate wafers. Discover the sweet variety and enjoy with a clear conscience.

OUR PRODUCTS

EXPLORE OUR RANGE